Suffering Is Not a Bug: The Eastern European Case Against the Self-Care Industrial Complex
While America spent a decade turning bubble baths into a personality, Eastern European immigrants were quietly building something more durable. It's not that we don't believe in rest — it's that we learned the hard way that some discomfort is actually the work. And Gen Z, burned out on $60 face masks and guided meditations that didn't fix anything, is starting to catch on.
Aug 24, 2026